This is still one of my favorite video projects I've worked on to date. The driving idea was that the virtual experience should be no different (if not better) than shopping in-person at the store. To bring this concept to life, we shot live-action video scenes to replicate the expert sales-associates that would typically be in a premium retail store. The store associates were cast as experts in each of their areas of expertise- gaming, innovation, fitness, and music. We then edited the videography into design frames for a true virtual-retail experience.

YEAR: 2013   |    ROLE: LEAD CREATIVE