CONCEPT
The Guelaguetza celebration is a unique Oaxaca State cultural festival, during which many important personalities are ocially hosted by the State. The Ministry of Tourism representative gives away a present to each of them, which should generally represent some banner products from the state, with the goal of spreading its commerce and distribution.
SOLUTION
To give a boost to traditional products, we designed a box made to order for each set, which was created by a master craftsman, with papers and boxes made from natural regional fibers. All products carry the logo graphic designed especially for this collection.
COMPANY NAME
Oaxaca Design Center
CUSTOMER NAME
Ministry of Tourism of the State of Oaxaca
PACKAGING DESIGN
Maria Justina Ricárdez
Alejandra Villegas
GRAPHICAL APPLICATIONS
Elias Toscano Medina
CREATIVE DIRECTION
Juan Pablo Fernández
