SOG "Rise" Campaign
Fresh off of a total rebranding, SOG needed to now activate their new position and message. As part of an overarching campaign, we created this series of print ads that showcased "a day on the knife" of a typical SOG owner. I served as Creative Director. I also supplied all logs in the photos. (Full-service, I know...) Work was created for Hanson Dodge Creative.
Fresh off of a total rebranding, SOG needed to now activate their new position and message. As part of an overarching campaign, we created this series of print ads that showcased "a day on the knife" of a typical SOG owner. I served as Creative Director. I also supplied all logs in the photos. (Full-service, I know...) Work was created for Hanson Dodge Creative.
Hunt Ad
Everyday Carry Ad
Backpack Ad
