TEAC Corporation is one of the world's top names in audio and visual recording equipment, and a leading producer to data storage equipment and related products. The re-branding project sticks to the overall visual identity of the existing design since the company hasn’t experimented from their initial identity. Hence the elements are worked on based on the existing word mark with an addition to the type representing the values and philosophy of the company; delivering good sound for the community.
Logo Concept
The logo stays true to its original word mark conveying strong direct font structure with a contemporary alternate using sans-serif. The letter 'C' covers all the elements of the company's philosophy; sound, people and a union of minds.
