Matiás Jansen's profile

Lowlands zie je op 3

Web Design
Commissioned by: Nederlandse Publieke Omroep (NPO)
Name: LowLands Zie Je Op 3
Type: Website
URL: http://www.ziejeop3.nl

Description:
Preparing for the start of one of Hollands biggest music festivals (Lowlands), dutch television channel 'Nederland 3', which covers the festival each year with live reports and concerts, asked us to create a means of interaction for the people at home watching the festival on TV, and the people who were actually at the festival. Nederland 3 was able to provide web terminals on the festival grounds.
We came up with the concept of festival visitors creating a (fake) backstage sneak peak video. In this sneak peak video, the user, one of the festivals visitors, could show their friends that he or she secretly sneaked backstage and filmed the backstage area.
Users were able to take a portrait picture with the built-in camera. The picture then got pasted onto the pre-filmed backstage video. At a certain point in the video, the camera turns around and films the face of the filmer. The face of the filmer becomes the area where the user-taken picture gets pasted into.
Staying in the festival styled theme, the website was a composition of the festival grounds. The live version also included a top transparent video layer where the lower parts of miscellaneous people walked by, as if the whole thing was observed by a half passed-out festival visitor.
Produced at MediaMonks, I was responsible for the design direction and interaction design. 
Credits:
Video Production:  Arthur Dam and Rogier SchalkenVideo Direction: Jouke VuurmansPhotography: Matiás Jansen
Making of the website
Lowlands zie je op 3
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Lowlands zie je op 3

Nederland 3, one of Hollands most well known television networks, launched a new campain to lower the age of their average viewing audience. In c Read More

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