We often look to shed childhood habits as we grow, even though some are just important into adulthood.
One of them is the immunity-building habit, which can be built as easy as drinking a glass of milk everyday.
Remaking a beloved children song, 'Bangun Tidur', we hope to evoke some childhood habit memories
and remind people to always #JagaDiriKinidanNanti throughout all life stages.
Credits
Creative Agency: Hakuhodo Jakarta
Creative Director: Aris Budianto
Creative Group Head/Art Director: Medito Bandung Y.
Copywriter: Kurnia L. Maulani
Director: Nuki Nugroho
Production House: Picture Factory
Post Production: Hiro Post House
Audio Post: Sound Village