Naming and brand identity for RVLA, a platform to promote vocational culture in the young Augustinians of Latin America.

Challenge: Create a regional brand that articulates communication, training and pastoral initiatives for the 16 Latin American countries where the Augustinians are present. Maintaining an attractive and relevant visual language for generation Z.

RVLA comes from 'Revelar', a word that works in Spanish and Portuguese. It means discovering, manifesting and providing clues or certainty. RVLA has a double connotation, it is God who reveals his will through different calls and it is our personal mission to boldly reveal to the world who we are.