Complete web design for Bloomberg Philanthropies, former NYC Mayor Mike Bloomberg’s charitable foundation. Their mission is to create catalytic change across five areas of focus: arts and culture, education, the environment, government innovation, and public health.
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Bold, full-bleed background imagery introduces each program area. The program page functions as a connected ecosystem with fast animated transitions: navigate down for an overview of program initiatives or left and right to explore other areas.
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Each initiative is represented by a long-scroll page designed to step the reader through the problem, the solution, the progress made to-date, and ways to get involved.
These pages streamline the complexity of each initiative’s story into a scannable, digestible format for the web while providing resources for users to dig deeper.
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The site was designed to be device agnostic and fully responsive.
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I lead the design team from the initial pitch through the design process, initial rounds of art direction and early development phase.
My role: Creative Lead
Client: Bloomberg Philanthropies
Agency: The Barbarian Group
