'Retail Therapy' Effective At Improving Mood, Study Finds
(Source: The Huffington Post)
This just in: shopping, of all things, makes you happy.
The Daily Mail brought our attention to a study published in Psychology and Marketing, entitled "Retail therapy: A strategic effort to improve mood," which officially establishes what we've known for years.
What ends up in the bags? "Respondents bought clothing (26.1%), food (20.3%), electronics (17.4%), entertainment products (17.4%), accessories (e.g., jewelry and shoes) (12%), and other (e.g., household items) (6.8%) as treats," and they spent on average $59.18 to feel better about whatever's going on in their lives and $115.24 to celebrate an achievement.
The best part -- all this spending really did improve shoppers' moods: 82% were totally happy post-purchase and almost no one had buyer's remorse.
Which means that those self-medicating Bleu Clothing binges are totally acceptable. Encouraged, even. Don't you just love science?
(Source: The Huffington Post)
This just in: shopping, of all things, makes you happy.
The Daily Mail brought our attention to a study published in Psychology and Marketing, entitled "Retail therapy: A strategic effort to improve mood," which officially establishes what we've known for years.
What ends up in the bags? "Respondents bought clothing (26.1%), food (20.3%), electronics (17.4%), entertainment products (17.4%), accessories (e.g., jewelry and shoes) (12%), and other (e.g., household items) (6.8%) as treats," and they spent on average $59.18 to feel better about whatever's going on in their lives and $115.24 to celebrate an achievement.
The best part -- all this spending really did improve shoppers' moods: 82% were totally happy post-purchase and almost no one had buyer's remorse.
Which means that those self-medicating Bleu Clothing binges are totally acceptable. Encouraged, even. Don't you just love science?
