Firefox Spark was a campaign to help promote Mozilla’s new mobile Firefox browser for Android phones. Targeted directly at Mozilla’s community of super-fans, it rewarded early adopters of the browser for spreading the word through a social media sharing game.
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A desktop-friendly, one-page dashboard site allowed all users to participate (not just Android owners) and for everyone to share progress and stats via social media.
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Each player received a Spark: a stylized flame that grew bigger and more complex as they shared the browser and progressed through the game.
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A huge part of the fun was the celebration of the Mozilla community. A colorful interactive global data visualization of everyone’s combined progress allowed participants to watch the Spark spread throughout the world.
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As the Creative Lead, I helped develop the overall concept and then lead the design team through to launch.
My role: Creative Lead
Client: Mozilla
Agency: The Barbarian Group
