Designed and manufactured in-house, Saint Sylvain is an online women's clothes brand that caters to a business clientele with a minimal contemporary profile, primarily female, and a desire for exclusivity, comfort, and an elevated aesthetic sense. It was founded by three fashion-obsessed sisters with the goal of making stylish clothing accessible to women all around the world.
In terms of strategy, the visual identity has to be ageless, express exclusivity and stability, manual manufacturing and be able to arouse desires.
High adaptability for usage in fabric without distortion or requiring excessive space for reading and identification was critical from a tactical standpoint.