My aim was LOUD and visually gripping. I wanted to make something that would people would pause to look at.

 

There were also multiple parties to be integrated into the design, a sponsor hierarchy (RideSolutions is the largest sponsor), official PKN language, and a late addition! Overall, I'm happy, and cant wait to do more!

 

Next up, developing social media assets including Facebook page banner and a few tweetable items.

Here is the client's poster from a previous event. I was given wide latitude to develop something visually exciting and freedom to play with the copy to create an engaging voice.