A week full of celebrations where CottonTouch turns ONE. The idea was to celebrate the one year launch success throught a birthday campaign. Where parents could participate and win exciting hampers from Johnsons.
The aim of this campaign was to increase the engagement rate and to create effective awareness among the audience.
Engagement rate of the campaign was witnessed 70% increase.
The aim of this campaign was to increase the engagement rate and to create effective awareness among the audience.
Engagement rate of the campaign was witnessed 70% increase.
Towards the end of the campaign the following increased by 5674 organic audience.
Client: Johnsons Baby India
Agency : Schbang
Agency : Schbang