MTN Brand Refresh
Born to enable Africa’s progress, the biggest telco on the continent has evolved to a full service techco. With this shift in mind, we needed to simplify the brand to amplify its purpose of building the largest and most valuable platform business with a clear focus on Africa.
Distinctive Assets
Utilising the three most distinctive design assets that MTN is known for, we built the entire brand with only MTN Sunshine Yellow, MTN Brighter Sans and the shape oval – building memory structure and recognisability in market.
Agency Credits:
TBWA Grid Worldwide.
