With roots in northeast Ohio, Wilson & Schwartz has been honing their distilling skills over many generations. Simple ingredients and their no-frills process were the primary drivers behind the visual identity. To reinforce the idea of accessibility, simple, off-the-shelf bottles were chosen, with clear labels applied to give the appearance of screen printed graphics. A monochromatic palette along with stark, minimal typography was used to give the brand identity a straightforward and understated feel. The six dots represent the generations of distillers that proceeded them.
