NAMING & LOGO CONCEPT
Meet Balls is an Italian cuisine inspired restaurant in Vilnius where balls are the essential part of every single meal. The name is, obviously, a wordplay which explains that instead of eating MEAT balls, there you can MEET & eat any kind of balls - from traditional marinara meatballs to the sweet & round ricotta doughnuts. It’s a place for everyone who likes it round. That’s why the logo itself is a vibrant circle-shaped lettering coming alive in a playful and dynamic manner.
Meet Balls is an Italian cuisine inspired restaurant in Vilnius where balls are the essential part of every single meal. The name is, obviously, a wordplay which explains that instead of eating MEAT balls, there you can MEET & eat any kind of balls - from traditional marinara meatballs to the sweet & round ricotta doughnuts. It’s a place for everyone who likes it round. That’s why the logo itself is a vibrant circle-shaped lettering coming alive in a playful and dynamic manner.
Custom made illustrations
Meet Balls is a place to share the joy of food and the custom made illustrations, reminding of sophisticated comics, enhances it in every step of the way. Yellow for lunch and blue for dinner, illustrations focus on the hands desperately (or enthusiastically) seeking for food, and enjoying the pleasure of eating. Logotype becomes an essential part of illustrations being an object of desire while acting like another plate of meatballs.
Meet Balls is a place to share the joy of food and the custom made illustrations, reminding of sophisticated comics, enhances it in every step of the way. Yellow for lunch and blue for dinner, illustrations focus on the hands desperately (or enthusiastically) seeking for food, and enjoying the pleasure of eating. Logotype becomes an essential part of illustrations being an object of desire while acting like another plate of meatballs.
Social media visuals
Balls are the essential part of every meal and every social media post. We created a handful of visuals to showcase the food and ideas that Meet Balls represents. Our ultimate goal was to create a brand identity that represents a new player in the category: not so ordinary, yet catchy, fun, and the one you would love to meet just from the first sight.
