Can a jacket stuffed with newsprint actually keep a homeless person warm? To celebrate TAXI's 15th year of business we created a coat for the homeless, but not just any coat. This all season jacket is waterproof, lightweight, breathable, and most importantly boasts 15 pockets that can be stuffed with yesterday's news to provide insulation during Canada's harsh winters. In order to raise money for the project, we decided to get 15 celebrities to sign jackets and put them up for auction on ebay.
Role: Design/Art Direction