Design a premium water bottle label that will be marketed to hospitality establishments. Wellness spas, Safari lodges and high end corporates want to offer unique experiences and premium products to their customers in order to enhance their own brand status and offering. The aquifer comes from the Archean Eon and is located in the Mpumalanga province.

Strategically, this design route combines truth and legend, myth and majesty to hero the unsurpassed African premiumness of Archean Artesian Water. Compared to others, this product is in a league of its own, the sacred king of kings. To draw a parallel, in the African animal kingdom, that’s the lion. The the majestic white lion, considered sacred by many

African cultures, sacred just like this water. Legend has it that a wandering male lion once

drank from the Archean aquifer, turning its fur to a rare blonde nearwhite colour and its eyes to a crystal blue (pure blue just like this water). Spotting one of these lions therefore leaves an unforgettable and everlasting mark on the soul and that’s the same feeling you get once you’ve had a taste of this water - the spirit of Africa in a bottle.