MLSE (Maple Leafs Sports and Entertainment) – A new visual identity and brand guide. The logo is stripped down to a stable & powerful typeface. It commands attention. The frame of the logo represents ‘the stage’. It can be used to showcase everything we do. MLSE’s focus is embodied in the patterns. They reflect what makes ‘the stage’ come to life. We Amplify. We Innovate. We Connect.
