3/8 MOBILE TAOBAO APP
March8 LIFE FESTIVAL
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Movie
on March 8，the ticket only 3.8 RMB，if user want to watch movie ,by mobile taobao.
Food
On March 8，user could make a reservation and had 38% discount, by mobile taobao app.
Brand
On March 8，user could get 38％ discount shopping,could take 3.8RMB to watch one movie,could take 3.8RMB to KTV,could book a restaurant and got 38 discount，by mobile taobao app.
Shopping
On March 8，user could get 38％ discount shopping online or offline ,by mobile taobao app.
KTV
On March 8，user could make a reservation for KTV and only paid 3.8 RMB ,by mobile taobao app.
What‘s wrong with the photoshop ？
Ii's the first time ,this situation happened in my creative life
Proof sample from SHENZHEN metro
LIGHTBOX at Shanghai Metro WEST NANJING ROAD Station
Lightbox at Shanghai Metro Jingan Temple Station
Lightbox at Shanghai Metro Jingan Temple Station
1st time proposal / sample / In the restaurant
the idea came from the circuses
The chef changed to be a clown when the couple had dinner in the restaurant.
1st time proposal / sample / IIn the shopping mall
the idea came from the circuses
A charming girl came out through the mirror when she was trying the dress
2nd time proposal / sample / FOOD
INSPIRATION from SURPRISING
2nd time proposal / sample / SHOPPING
INSPIRATION from SURPRISING
3rd time proposal / sample / MOVIE
Branding spokesman Lee Min Ho
Lee Min Ho ，took photo shot ，in guangzhou zhujiang film studio
tvc
