This campaign ran only 6 month before being discontinued for political reasons. However, though it has not been actively promoted in 4 years, it remains the 9th most visited page on the institutions website.

Below is the copy used in the youtube post for this ad...
_________________________________________________________________________________________



Being green costs a lot of green? That is what you might think when you shop for replacement windows, or you begin to consider adding solar panels to your house. However, being green at Denver Community Credit Union does not cost our members money it saves their money!

How are we saving members green? An action is only sustainable if it saves more than it costs. With that in mind, here are some steps were taking to minimize our impact on Denvers environment while maintaining the integrity of a financial institution dedicated to providing financial opportunity to its members. * In our Downtown Branch remodel, we didnt import new bamboo floor, but reused the existing concrete, saving our members money and protecting the environment. * In our Downtown Branch remodel, we utilized natural lighting whenever possible, limiting our dependence on electricity while saving our members money. * In our Downtown Branch remodel, whenever we could not depend on natural lighting, we used energy efficient lighting and motion sensors to reduce our use of electricity (and we saved our members money). * We shred and recycle member information, protecting the environment while we protect our members identities. * We promote e-Statements and Direct Deposit while offering free Bill Payer to all members who participate in both programs. This protects our members identities while also limiting the production of large mailings. This means less gasoline, less postage costs, less paper for the recycling bin, and more efficient bill paying. So, we save our members money. * We offer auto loan discounts for members with fuel-efficient vehicles, once again saving our members money.

This is only a sampling of our green actions. We try to conserve in every way that can make a difference while saving our membersmoney like using high pressure toilets to conserve water or using recycled pens. Denver Community is now more than Denver's proudest financial institut
Green
Published:

Green

The ad attached is part of a very successful campaign for a large Denver credit union. Extensive market research was completed to find that Denve Read More

Published:

Creative Fields