BOBBY NUT! The real western food!
Packaging Design for FMCG
Retail Food
About those times when cowboys rode horses, we now remember only from books. Legends say that all the cowboys disappeared for days on end in local saloons, but in fact this is not so, not quite so. A cowboy is an ordinary hard worker, a cattle herder who received a modest salary and often spent it really on noisy festivities. The cowboys did not have much time and money to cook food, their food was very simple: vegetables, beans, bread and meat. By the way, cowboy food was called chuck, and who cooked it was bean-master. What if we today want to feel like a real cowboy? To do this, we will get acquainted with the modern approach to the packaging of cowboy beans or chuck!
Bobby Nut is a collection of incredibly delicious, already cooked and full healthy ingredients food that will bring us back to those time of cowboys, gentlemen and their fair ladies!
Our Task
It was important for us to take a fresh look at the packaging of legumes, refresh the classic approach, add historicity to the brand and serve it in a new packaging for the segment on the Russian market: doypack
Made in the collaboration of Ovsyanka Design Agency and
Art direction: Maria Kazanova, Victoria Lamina
Preprint: Maria Kazanova
Creative Project Manager: Stanislav
Learn more about our design process
