brand Identity - wordmark / icon
Seth Christou specializes in handmade, anti trend furniture production and design.
The icon is an interlocking stamp composed of an S and C. The round shapes resemble the age rings in a tree, the rotation of a tool, and the mechanisms of a pulley. The base is built off of 2 interlocking circles, which merge to create the curvature of the S with smaller rings within, this allows the C to follow the same flow and align within the S curves.
