Brief
Create a brand identity and strategy for a business accommodation company based in the UK. The company had no name, so the brief included creating a brand name, tagline, and visual identity. The target audience was business travelers who needed a place to stay for short-term stays. The company wanted to create a brand that was both modern and inviting, and that stood out from the competition.
Outcome
The brand name created was Rooost, which is a play on the word "roost" (a place where birds sleep). The tagline was "Rest at Night", which reflects the company's focus on providing a comfortable and relaxing place to stay for business travelers.
The visual identity is based on a soft, modern color palette that is inspired by sunsets.
The logo features a stylised bird that is perched on a branch. The brand identity created for Rooost is a modern and inviting take on the business accommodation market. The soft color palette and the stylised bird logo create a sense of calm and relaxation, while the tagline "Rest at Night" reinforces the company's focus on providing a comfortable place to stay.
