The Dublin Whiskey Company (a working distillery) is reviving a legacy that goes back many generations but is also innovating and creating a bright new future for Dublin Whiskey. Having spent most of 2013 working with them in terms of creating & building their brand (strategy, naming, identity & marketing collatoral) ultimately our challenge is to bring a company that is located in an area (Dublin's Liberties) steeped in brewing & distilling history and heritage into today's marketplace.

 

Following an indepth strategy & naming process, we created a flexible identity system, a hand crafted custom made typeface and a library of illustrations for the brand. All tools created with the core aim of marrying the old with the new – The typeface is based on type found on old whiskey casks & created to reflect a human hand; the illustrations together with the brand story enable us to share their special journey and to bring to life their promise of 'Warmth Within'. Raise your glass in toasting an exciting new company! It promises to be a very enjoyable experience and so far we are loving the journey. Below are just some of the communications to date.