Barilla RU • Social Media
Instagram / Facebook / Vk
2019 ––––––––––– 2021
Barilla Russia
Since mid-2019, I have joined the team to develop a visual gastronomic strategy, which includes a large number
of activations and companies. This presentation contains almost everything that you can see in the official
instagram @barillaru
During the work on the soul content, the team spent more than a thousand hours watching, retouching,
collaging photos of images with food. And it was not hard, we did it with love!
Let's go watch!
Short guide
#Pastaisart '20
The brands’ goal was to move away from common visuals and widely used patterns in pasta advertising and draw
the audience's attention to a familiar product through creative communications. The campaign team decided to show Barilla pasta in an unusual perspective and made an atmospheric series of photos inspired by art and fashion
The campaign with #Pastaisart
is a series of fashion photos in the spirit of iconic glossy shots. Each picture represents one of 9 pasta recipes revealed through its own visual history, and the dish itself becomes the main character of the unique photo-story.
Campaign shots were posted in the Barilla Instagram account. They attracted the attention of Instagram users as well as popular influencers and media. Famous bloggers and media also shared the campaign in their Instagram accounts.
The campaign showed good results to date - reaching over 5,454,208 people
Would you like to join our fashion party? On our instagram account @barillarus
we are giving away a super trendy @gcdswear hoodie with our name on it
Barilla content '20
Pesto Festival '20
#barillapestofestival
New Year's '21
#newyearsbarilla
Perfect Together '21
#barilla
Siesta in Pesto Style '21
#barilla
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Thank you!