A drink brand that challege the social norm when chosing non-alcoholic drinks by making 0% as a bold and proud choice for everyday social situations.
Socialising is always an important part to maintain our balance, whether in work or in life. So there shouldn’t be anything to affect our social life or simply to un-wind at the end of the day.
I wanted to create a drink brand that challege the social norm when chosing non-alcoholic drinks. When did getting an 0% alcohol drink need an explaination? The project aims to point out the social issues, gaps and frailties to increase understanding between drinkers and non-drinkers in a non-judmental way. While the message connects with the consumers on a deeper level, the products provide exciting choices for them.
I wanted to create a drink brand that challege the social norm when chosing non-alcoholic drinks. When did getting an 0% alcohol drink need an explaination? The project aims to point out the social issues, gaps and frailties to increase understanding between drinkers and non-drinkers in a non-judmental way. While the message connects with the consumers on a deeper level, the products provide exciting choices for them.
Making 0% as a bold and proud choice for everyday social situations.
Thank you!
