We Like Bikes was a fun, family-friendly afternoon filled with various activities that united Brisbane’s bicycling community through a celebration of cycling. The aesthetic for We Like Bikes is driven by the DIY culture associated with cycling. Inspiration is drawn from the hand crafted aesthetic of zine culture and is identifiable through the hand drawn illustrations and rough lines that make up the We Like Bikes promotional material. A quirky, cute and illustrative visual presence provides the foundation for a fun and friendly identity that values the experience and discoveries made during the cycling journey.