So cool to see our range of CGI Mars Ice cream assets finally roll out across Europe, just in time for their sweltering summer!
It's next level tricky to create realistic CGI ice cream but even harder to get it to look so yummy and light realistically in very high resolution. All the materials have to texturise, light and behave like the real life ones but a lot better. Reality, beauty and taste appeal have to coexist harmoniously.
Another awesome design by the guys over at Creaytive and brilliant team effort by our CGI artists, retouching and production.
It's next level tricky to create realistic CGI ice cream but even harder to get it to look so yummy and light realistically in very high resolution. All the materials have to texturise, light and behave like the real life ones but a lot better. Reality, beauty and taste appeal have to coexist harmoniously.
Another awesome design by the guys over at Creaytive and brilliant team effort by our CGI artists, retouching and production.
Credits
Agency: Creaytive. Melbourne
ECD: Chris Reay
Agency: Creaytive. Melbourne
ECD: Chris Reay
Head of Design Realisation: Sam Holliss
Client Services Director: Chris Kent
CGI & Retouching: Electric Art
CGI & Retouching: Electric Art
