Origin is the largest energy retailer in Australia and has significant investments in renewable energy technologies. It has diverse operations spanning across the energy supply chain; from gas exploration and production to power generation and energy retailing.
The purpose of Origin is to deliver present energy needs, and search and innovate to create future energy solutions. It is one of the most approachble and consumer caring corporations.
The visual identity depicts the growth and evolution of a sustainable and renvironment friendly corporation. The overall perception, it forms is of the infinity symbol, showing flow, energy and movement, symbolizing that energy cannot be created or destroyed.
