In 2021 me and partner are the finalist Daun Muda Awards held by Citra Pariwara.
The brief is how this "Brand" called Sayur Lokal connect you with local farmers. You can buy their veggies directly online. And also they want to create a healthy lifestyle by eating from Sayur Lokal,something to be proud of by that lifestyle by Indonesians. And on top of that, we need to utilize all of this by TikTok.
After we kick of from PR-Stunt to In-App Feature, we also amplify the campaign dedicated to our farmers. It's called Piala Sayur Pangkal Kaya. Basically in here are the competition for best cultivation of the season.
And to widen the audience,we collaborate with NFT artist to promote sayur pangkal kaya, all profit goes to local farmer development, Also launch a capsule collection with curated local brands, all can be shop from TikTok.
S/out to my partner Adryana Putri.
Thanks for watching !
