An original logo was developed using medieval typography and imagery. The Down to Earth product line contains an enticing range of fragrant body formulas, each with a high concentration of active ingredients, complete with a unique fragrance, skin-softening body cleanser, and moisturizing lotion. Using an original brand identity and a set of original vector illustrations, a full set of labels and packages were created for the Down to Earth line. Each product was developed and features unique packaging that allows the lid to come off and display the product as if a flower is blooming. The comprehensive design was family created and presents a unified look for the products that appeal to the modern woman.