All of these pieces were created for Major Group, my main client while at BlueCross BlueShield of South Carolina.
This first piece is a customizable open enrollment book. We have worked with a local print vendor to design a website where agents can create a custom book based on their client's needs. Full sections can be added or removed, as well as individual elements on a page. These books have been in use for about 3 years. We have also converted these books for use in 12 other states across the country.
Occasionally, we need to fill in pages in the book with ads such as these to enable spread integrity and allow for minimum page requirements when printing.
This next piece was created to introduce a Wellness Toolkit for employers. The clients wanted to keep some elements of their standard design, as seen above, but also want to make these stand out a little more and have something different. That's when I came up with the idea of using images of real people, but place them in an illustrated scene. This adds more visual interest and also let me create much more colorful images.
These three posters were part of our MythBusters series in the Wellness Toolkit. The posters were created to discredit several myths about health coaching. We used the Wellness Toolkit style of photos of people in illustrated scenes. Since these posters talked about health coaching, I decided to use images of real coaches.
These posters were created as part of a new design style for pieces targeting members. Again, we wanted to retain some elements of the standard design, but make these more colorful and visually interesting.
Member brochures were designed in line with the member posters.
This was another open enrollment book, but this one was custom created for a client to reflect their current internal branding and design style. I took their color palette and fonts and transformed our standard open enrollment book (seen in the first image above) to look like it was designed by their team. We also swapped out some of the people images to more closely reflect their workforce. This book, along with 2 others for the same client, were created in about 2 days from start to finish.
These pieces (banner, left; invitation, right) were created for Major Group's annual Group Leaders' workshops. This year, attendees received a free tablet. The invitations also included a Smart Key which took attendees directly to the registration site. I came up with the idea to make the materials look like an ad for a tablet, but the copy really spoke to the qualities the attendees could gain from attending the workshops.
This invitation was designed for Major Group's annual Marketing Awards Banquet. This year, the banquet had an Asian theme. The event was being held at the Columbia Museum of Art and the exhibit at the time was entitled "Japan and the Jazz Age."
