This image shows several pieces created when I was tasked with redesigning all materials for the South Carolina State Parks system. The client requested that materials be very simple and easy to read, much like the National Parks system materials. I also wrote a style guide for future designers to use. All brochures had full color, 2-color and 1-color versions to accommodate various budgets. 

This image shows a Registration Brochure I created for the 2003 South Carolina Governor's Conference on Tourism & Travel. Since this piece was for a government agency, I had to keep my budget to a minimum. This entire piece, as well as all other collateral pieces for the conference, was created using only 2 colors. We also wanted to tie in with the previous year's materials and "build on the momentum", so the green ball on the ring on the front cover was pulled from materials I designed for their 2002 conference. 

South Carolina has a heavy presence in the tourism industry in the UK. This ad was created to run in tourism publications there. I wanted to showcase the variety that our state has to offer. After this ad was presented, we ended up doing an entire campaign centered around the theme "Welcom to South Carolina. You've just entered a new state of mind." It was a very successful campaign for the South Carolina Department of Tourism.