Location
Auckland, New Zealand
Tāmaki Makaurau, Aotearoa
Role
Naming, Brand Identity, Menu. Design, Business Collateral, Take Away Packaging, Signage, Photography
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Spectra is nestled in the recently built PwC Tower in Auckland. It is an impressive space with two-story ceiling to floor windows on three sides where the light floods and moves around the space through the day. As the light passes through the glass it acts as a prism creating a spectrum of colour.
The icon represents the length of each lightwave, seven in total spanning from tight to loose, thick to thin which is recreated in the word-mark. We wanted the brand to sit back and let the space the speak for itself, only using materiality and reflection of light to breathe life to the brand.
Credits
Created at Design Dairy
