Location
Auckland, New Zealand
Tāmaki Makaurau, Aotearoa
Role
Brand Identity, Copy Writing, Illustration, Packaging
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Frankly Fresh is 100% fresh OJ squeezed in front of your eyes.
Frankly fresh is all about honesty, no smoke and mirrors. We want to be frank with our customers.
Frankly Fresh uses Tier 2 & 3 Oranges, the oranges deemed too ugly for supermarkets that would usually be sold for a fraction of their worth if not gone to waste. By using these oranges, New Zealand farmers get a fair price for their product, even better - the scraps and repurposed and given to pig farmers to feed their stock.
The brand is centred around this frank tone of voice and the owner himself, Frank.
Credits
Created at Design Dairy
