Adobe x Opéra de Paris
Adobe Creative Cloud 2022
Adobe opens the doors to one of the most majestic symbols of France, the Opéra de Paris. An institution that invites the audience to experience stories and emotions through the art of opera and dance.
In the first act of the partnership, the spotlight is placed on the dancers and the grand architecture of the Palais Garnier. Self-taught photographer and former hip-hop dancer, Little Shao, was invited to capture the movement of the dancers in the awe-inspiring setting.
Adobe launched a photo challenge to further enhance the bridge between the scenography of dance and digital creations. The five winners got the privilege to shoot with the dancers in the Palais Garnier. Little Shao and the Lightroom experts shared their advice on shooting, lighting, artistic direction and retouching.
The campaign reached a young and more diverse audience, reflective of our Creativity for All vision.
In the first act of the partnership, the spotlight is placed on the dancers and the grand architecture of the Palais Garnier. Self-taught photographer and former hip-hop dancer, Little Shao, was invited to capture the movement of the dancers in the awe-inspiring setting.
Adobe launched a photo challenge to further enhance the bridge between the scenography of dance and digital creations. The five winners got the privilege to shoot with the dancers in the Palais Garnier. Little Shao and the Lightroom experts shared their advice on shooting, lighting, artistic direction and retouching.
The campaign reached a young and more diverse audience, reflective of our Creativity for All vision.
#creativityforall
CREDITS
Creative Director: Daniel Vargas Diaz
Art Director: Fanny Engrand, Camille Lafourcade
Marketing Manager: Melody Edel
Agency: Rosbeef
Photographer: Little Shao
