Hansa Funktaxi, a Hamburg-based cab company, wanted us to remind people of taking a taxi instead of driving under the influence of alcohol. So we sent this message, when it’s most important to people: while drinking. And we placed it, where nobody expected it: Right inside the glass.
Drinks were served in our specially coated glasses in bars and clubs all over Hamburg. The sparkles of the drinks stuck to a special, invisible coating and let the glass become a reminder: You Drink. We Drive. The glasses brought many people home safely. And maybe even saved a life.
CREATIVE DIRECTOR
Hans-Peter Sporer, Henning Robert
Hans-Peter Sporer, Henning Robert
ART DIRECTOR
Thimon Machatzke, Christian Baur
Thimon Machatzke, Christian Baur
WRITER
Luitgard Hagl, Peter Goeke
Luitgard Hagl, Peter Goeke
CREATIVE CONCEPT
Thimon Machatzke, Peter Goeke
Thimon Machatzke, Peter Goeke
NEW YORK FESTIVALS
1x Finalist
1x Finalist
