茗人名岩-茶包装
之间设计出品
茗人名岩是武夷山的一个岩茶品牌，“茗人名岩”与“名人名言”谐音，“茗人”指的是茶人，“名岩”指的是岩茶的生长的地理环境特点。
由于谐音名人名言的原因，我们把茶包装的系列名命名为与语言有关的名称“茗吟”和“岩语”。
岩语系列：以山岩的形态设计了岩字，山岩契合了岩茶的生长环境特征，同时山岩上的岩刻和中国传统线装书的书写框的结合，更契合了谐音名人名言，仿佛在那青山绿水间茶人在娓娓道来关于岩茶的故事。
茗吟系列：运用了古拓片的语言形式设计了茗字，拓片材质为石质也与“名岩”产生关联，拓片承载着历史文化等的信息，内容上可与名人名言产生关联。
茗人名岩标志和标准字上我们也突出了茗的的草字头和岩的山字头，一草一茶，一山一岩。山水和茶树环绕与天地之间，相互依存，相得益彰。
MINGREN MINGYAN TEA PACKAGING
Designed by ONE & ONE DESIGN
MINGREN MINGYAN (茗人名岩) is a tea brand based in Fujian Province, near the Wuyi mountain where one finds the root to Chinese tea culture. In Chinese, MINGREN MINGYAN pronounces the same as ‘celebrity’s well saying’. To break down the phrase, MINGREN (茗人) means tea maker or the man who sampling tea; MINGYAN (名岩) means the geographical location of tea growth and the special conditions of the land that gives rise to the unique flavor of the tea produced.
Playing on the homophones of ‘celebrity’s well-saying’; we named the two collections ‘YANYU’ and ‘MINGYIN’ , both relevant to interpretation of the language.
YANYU (岩语) collection:
In Chinese, the word YAN also resembles the shape of rocks, it is in the harsh conditions that best tea thrives. At the same time, only the renowned scholars are gifted with rock carving skills, which brings us back to the idea of ‘celebrity’s well-saying’. It is as seems that a man is standing amidst his vast tea garden, sampling tea and telling thousands years of tea growing stories.
MINGYIN (茗吟) collection:
The design of the word ‘Ming’ is inspired by an ancient form of Chinese art – rock rubbing. It is also representative of the Chinese culture, linking tea growth to China’s history. In content, ‘Ming’ could be loosely translated to ‘well-known’, again the two collections are tied up in a subtle way.
In the design of the logo, we have highlighted ‘艹’ (grass) of the word ‘茗’ and ‘山’ (mountain) of the word ‘岩’. It is only in the wild nature, between heaven and earth, may we find the best tea plantation.
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