COMMUNICATION Rout for Corporate Branding
(ABC-REAL ESTATE JOINT VENTURE)

Objectives:
Increasing Brand image in such a way thatwill be positioned
as the most prestigious brand in category.

Target Group
Age: 28 and above
Gender:   Male andFemale
Income:   30,000+
Social Class: Upper middle, Upper, Upper Upper
Urban dwellers
Immigrant Bangladeshis
Investors
Entrepreneur

Proposed Route………

Experience
- Time line: 1972-2011. Over 49 years of experience.
- Different success (buildings, giantplants, important constructions etc.).
- Consumers across the country. Both in Government and Privatesector.

Personified
- Same logo which will Established identity.
- Color- black from the very beginning.
- Top brand for any kind of giant construction.

Experience + Personified= Experience Personified
Or Experience + Skill= Experience the expertise

For Billboard

For Billboard

For Billboard

For Press Ad

For Press Ad

For Press Ad

For Press Ad

For Press Ad