The digitization of our environment is ubiquitous and hardly anything out of the ordinary. But what is already quite normal in many places, only begins to unfold right in other areas. In recent years, the behaviour of the society has changed with the media and their method of gathering information. Especially the print industry (both books, newspapers and magazines) are affected by this transition. For the print industry, this means that they must take up and use these differences in society. So it will be in the future always smaller-scale environments with more specialized areas of interest.