Single working professionals spend much of their time in the office, often occupied with answering emails and meeting deadlines. But when they know of friends and colleagues going on holidays, they’ll be tempted to do the same themselves.
To lure them into doing so, we took a ubiquitous office tool, the auto-generated out-of-office replies, and turned them into potential holidays for everybody. Thus, a unique tool for Quotient Travel Planner was created for existing customers to tailor their out-of-office replies before their vacation. When co-workers attempted to send them a work email, their email was bounced back with the customised reply.
The quirky message also included a promotional code to sign up for a holiday with Quotient intended for the sender. The same communicative message was also replicated on the holiday-goer’s social media platform to further its reach beyond the office.
