Creativity across the spectrum
2022, OFFF Barcelona festival reaffirmed itself as a free space to talk about the creativity of today and tomorrow. Adobe wanted to be part of this conversation and therefore commissioned us to design a booth for the festival, which was held at the Disseny Hub in Barcelona.
The space Adobe had available was divided into two rectangular areas that faced each other. In them, they wanted to promote their products, create a workshop area with computers, a streaming area and an area for portfolio reviews. So, our proposal had to be very functional, but also very inspiring.
We realized that Adobe tools and platforms are a key part of the creative process, because they cover almost all the needs of this community. So we decided to play with the concept of spectrum (of ideas, of colors, of resources) and created the Adobe Spectrum.
We made the whole installation revolve around the interaction between the different layers of creativity and designed two lenticular walls facing each other. If you walked between the walls, you could watch them change color. And depending on the direction you walked in, the colors you could see were different.
This visual was also extended to the vinyl on the floor and to the different communication pieces, static and motion graphics, that we created for social networks and for the booth's screens. Finally, we designed a notebook that was given to all the people who participated in the workshop so that they could create their own cover.
In this way, we were able to develop a space in which we talk about creative freedom, allowing us to create without limits and with the full spectrum of possibilities available to the attendees.
