We are extremely proud of Napa Agency's amazing illustrators, Ilona Partanen, Mikko Saarainen, Satu Kettunen and Sofia Pusa, who were starring in Valio’s new project called ”Viljele hyvää” (Cultivate good).
Illustrators form Napa Agency were very excited of the project, because it was completed easily and fluently in cooperation with the marketing studio Bob the Robot. The idea of recyclable carton and trust to the artists visions were adding the enthusiasm of illustrators.
Laidunkukat by Ilona Partanen
Kasvutarha by Ilona Partanen
”The collaboration and the assigment were exciting. Creating a growth base from the milk carton was a great idea in my opinion, and the world cannot grow too much green.”
- Satu Kettunen
Villipuutarha by Sofia Pusa
Pieni puutarha by Satu Kettunen
”Designing the cans was pleasant because creating a planting boxes for seeds is something that I usually do myself during the spring time. I hope these cartons will delight other home gardeners as well. In the perspective of an illustrator, this assignment was easy and clear. It was also nice that there was a trust for illustrators visions. This made the designing and working almost relaxing.”
- Ilona Partanen
Viidakko by Mikko Saarainen
This project was indeed one of our TOP -projects of the year! Thanks belongs to our good partners and of course our talented illustrators! Go to check our illustrators' portfolios from here and read more about the project from Valio’s website! (in Finnish)
