Website for Leol Chain of Salons

•

The first Leol Hair and Beauty Salon was opened by Olga Tropnikova and Elena Novik in 1995. Now the company has not only four salons and a number of prestigious professional awards but also a hairdressing training studio that hairdressers of the whole region come to study in.

Project case on our website –

http://martdesign.ru/portfolio/leol/

Launch site –

http://leol.pro/

OBJECTIVE In 2013, Leol focused on renovation of its own image. Its visual component should have reflected the highest level of service and excellence. That is why the first and foremost goal of the website was the image-building one. The website should have created the image of the company that aimed to find beauty in every client and do that in the atmosphere of ultimate care and sincere attention. Besides the website should offer the visitors convenient options for booking any services the salons provide.

SOLUTION Careful treatment and cozy environment, neatness and advertency, beauty every day (and not only on “special occasions”) – these are the associations that laid the gtound for the website design. Fair shades, soft pastel colors and great attention to details helped us to express the required mood.

The client is always in the center of attention, both on the website and in Leol salons. To illustrate that, we developed a photo shoot concept and performed art direction of the shooting. As a result we got image-building pictures of the appropriate quality.

The website is adaptive. It displays and works correctly on any devices that may be used for Internet browsing. This is also true for the booking service – it maintains full functionality even on tablets and smartphones.

The booking service embraces not only the wide range of services but also three key scenarios. Some of the clients just want to know the price for these or those services, others are choosing a hairdresser, and still others require a specific date and time. The service is build with due respect to the interest of each visitor group.

The website is integrated with ERP system so the schedule is displayed correctly for all the hairdressers and all four salons and all the enquiries reach the administrators of the appropriate salons.