I wore many hats at IAC, one of my roles as lead creative was to create marketing and sales materials for IAC Advertising. My group was responsible for the company website, sales kit and sell sheets, premiums, events, trade show exhibit, presentation materials for large sales pitches, e-newsletters and more.
LEFT: IAC Advertising website homepage. The header was interactive, allowing users to mouse over the images to see audience data—this design element was carried over to the IAC Advertising trade show booth.
RIGHT: Later refresh of the IAC Advertising website.
LEFT: Landing page for Custom Solutions section
RIGHT: Site specific page
Examples of IAC Advertising one sheets
The above ran in Advertising Ages’s Ad Network & Exchange Guide, focused on IAC Advertising’s newly launched ad network.
Print invitation to IAC Advertising’s Red-Hot Sites on a White-Hot Night party in IAC’s brand new Frank Gehry building.
IAC Advertising trade show exhibit
Print advertisement for IAC Advertising’s Network, ran in iMedia program.
Examples of IAC Advertising e-newsletters.
Rather than sending gifts, IAC Advertising selected three charities to donate to, then allowed recipients to select which charity they wanted their portion to go to.
HTML-email announcing the program.
Web page describing the three charities.
Thank you page, with the current distribution of votes, as well as photos of all of IAC Advertising’s employees. Mousing over an employee showed that person’s plans for the holiday.
HTML-email announcing a sweepstakes promotion that introduced the newly relaunched Citysearch to advertisers.
Sweepstakes site created to introduce the newly relaunched Citysearch to advertisers. The bottom portion of the site contained a flash animation that highlighted the new focus and features of Citysearch.
Targeted promotion to help sales win a pitch to Visa. It worked, the deal was closed.
