David Shorenstein | Corporate Philanthropy and How to Excel at It
Over just the past few years, corporate philanthropy has increased throughout the country. Although this is certainly due to voices calling for companies to be more involved within their community, the benefits of doing so are apparent to those companies and their owners. However, simply involving your business in philanthropy isn’t enough to gain those benefits. Therefore, we’ve compiled some of the best tips to help your business excel at it.
It All Begins with a Plan
Perhaps the most common mistake made by business leaders is not preparing their company for the venture that is to come. This can lead to confusion across your business’s multiple levels with staff and management, not really knowing where to place their focus on. To properly layout your philanthropic goals, you must first instill them into the company’s management and financial structures. This will ensure that the message is clear of who you are supporting, and thus your efforts can last for years to come.
