Auckland, New Zealand

Tāmaki Makaurau, Aotearoa

Role 

Branding Refresh, Signage, Takeaway Packaging, Website Design

— 

With expansion in the pipeline, Isabel Pasch, German owner and operator felt it was time for a brand refresh for Bread & Butter. Isabel is passionate about organic food and food that is good for you so it was important to keep these organic notions at the centre of our strategy.

The primary logo mark is formed from an organic loaf shape that can take different forms and be flexible throughout the brand. We paired this with simple hand-drawn illustrations to hero some of the many things Bread Butter has to offer.