Laura DiMeo's profile

Clarks USA, Fall Retail Campaign

Laura DiMeo
•
Clarks is a renown footwear and accessories brand operating 250+ retail stores in the USA. Their core commitment are to comfort, authenticity and individual style, with products spanning career-wear to weekend wear. Every shoe has a person, every person has a story. My role was creating photography-based campaign concepts to bring these stories to life in the retail environment. Stories were collection-based and seasonal. Campaigns assets were applied to point of sale graphics, cashwrap, stylebars, website, catalogs, trade show booth, and wholesale graphics packages.

Photographer: Paul Costello
Producer: i2i Photography
Locations: Coney Island; Chelsea, NYC
Adobe Portfolio Retail footwear Photoshoot Art Direction new york city lifestyle Point of Sale cashwrap Display environmental graphics print Web Ecommerce Clarks accessories pos Trade Show in-store
Adobe Portfolio Retail footwear Photoshoot Art Direction new york city lifestyle Point of Sale cashwrap Display environmental graphics print Web Ecommerce Clarks accessories pos Trade Show in-store
Adobe Portfolio Retail footwear Photoshoot Art Direction new york city lifestyle Point of Sale cashwrap Display environmental graphics print Web Ecommerce Clarks accessories pos Trade Show in-store
Adobe Portfolio Retail footwear Photoshoot Art Direction new york city lifestyle Point of Sale cashwrap Display environmental graphics print Web Ecommerce Clarks accessories pos Trade Show in-store
Adobe Portfolio Retail footwear Photoshoot Art Direction new york city lifestyle Point of Sale cashwrap Display environmental graphics print Web Ecommerce Clarks accessories pos Trade Show in-store
Adobe Portfolio Retail footwear Photoshoot Art Direction new york city lifestyle Point of Sale cashwrap Display environmental graphics print Web Ecommerce Clarks accessories pos Trade Show in-store
The fall campaign consisted of 2 tiers - Fall 1 & Fall 2. The Coney Island series that follows was from Fall 2 and appeared in stores in October.
Adobe Portfolio Retail footwear Photoshoot Art Direction new york city lifestyle Point of Sale cashwrap Display environmental graphics print Web Ecommerce Clarks accessories pos Trade Show in-store
Adobe Portfolio Retail footwear Photoshoot Art Direction new york city lifestyle Point of Sale cashwrap Display environmental graphics print Web Ecommerce Clarks accessories pos Trade Show in-store
Adobe Portfolio Retail footwear Photoshoot Art Direction new york city lifestyle Point of Sale cashwrap Display environmental graphics print Web Ecommerce Clarks accessories pos Trade Show in-store
Adobe Portfolio Retail footwear Photoshoot Art Direction new york city lifestyle Point of Sale cashwrap Display environmental graphics print Web Ecommerce Clarks accessories pos Trade Show in-store
Adobe Portfolio Retail footwear Photoshoot Art Direction new york city lifestyle Point of Sale cashwrap Display environmental graphics print Web Ecommerce Clarks accessories pos Trade Show in-store
Clarks USA, Fall Retail Campaign
Published:
Laura DiMeo's profile

Owner

Laura DiMeo's profile
New York, NY, USA

Clarks USA, Fall Retail Campaign

Concept design and photo art direction for seasonal lifestyle campaigns that brought a stylized, urban chic look to the Clarks brand. Worked with Read More

Published:

Creative Fields