Care of the Land, Wildlife & People
&Beyond
Gift Shop Range for 'Care of the Land, Wildlife and People' Fundraising
AGENCY: FANDAM
WHAT WE WERE ASKED
Create a unique 'Care' range of retail products for men and women that would stand out in the lodge gift shops and feel part of a cohesive set. All proceeds from this range would go to the care of the land, wildlife and people as per the &Beyond ethos.
WHAT WE DID
An illustrative visual language for the brand, using intricately layered watercolour fauna and flora, was created for use across the brand on show stands, interior wallpaper and corporate literature.
For the care range we wanted a recognisable style, for use across a number of different products at varying scales, that would be seen as a cohesive set. We chose Charcoal from the primary brand palette as the background colour and used the full range of illustrations from the Land, Wildlife, People, Africa, Asia and South America categories to create a lush 'full colour' look on each element.
The circle device with 'Leaving our World a Better Place' was used on t-shirts, packaging and then reimagined across the full range to convey the key brand message and to inspire the guest to make a real difference.
The illustrations that represented all regions and all ethos values were arranged into several different patterns, each tailored to specific products.
